
APPLE
Apple Watch Real Stories
Every day around the world, Apple Watch helps save lives. So we told two such stories that happened to occur in Australia, demonstrating its crucial role during emergencies.
While cycling alone in the Macedon Ranges, Victoria, Bruce Mildenhall hit a kangaroo and was knocked unconscious. His Apple Watch detected the impact, activating Fall Detection. Despite Bruce being incapacitated, his watch automatically contacted emergency services, shared his location, and alerted his wife.
Lexie Northcott and her mother, Karla, both active hikers in Australia, received notifications from their Apple Watch regarding Lexie's low heart rate. Initially attributing it to fitness, Lexie eventually sought medical advice, leading to the discovery of a severe heart block.
Emergency surgery, including the installation of a pacemaker, was promptly performed, with Karla acknowledging Apple Watch's contribution to potentially saving her daughter's life.
Directed by John Hillcoat at Collider.

While the initial rescue made the news, the subsequent campaign generated significant PR coverage and public commentary: