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APPLE
Rick's Rescue
Rick's Rescue re-enacts the harrowing experience of Byron Bay resident Rick Shearman, an experienced swimmer who found himself pulled 1.6 kilometres out to sea by a dangerous rip current. Unable to battle the vast waves to return to shore, Rick activated the Emergency SOS feature on his Apple Watch to call Triple Zero, which ultimately led to his helicopter rescue.
Directed by Michael Spiccia at Scoundrel. Edit by Simon Price at Arc. Online by Fin. Colour by Trafik. Music by Elliot Wheeler. Sound by Simon Kane at Massive Music.
While the initial rescue made the news, the subsequent campaign generated significant PR coverage and public commentary:
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